Client attraction. Business growth. Pretty profits.

Author Archives: Cassie Lee

Have You Done Enough To Convert A Subscriber To A Client?

enough to love_BBBL guest postToday’s post is written by Cassie Lee of Cassie Jene.

I am not sure about you but I’ve subscribed to a lot of newsletters in the past 2-3 years (since I discovered that email newsletters are more than just online retailers peddling their latest gadgets or gizmos directly to my inbox every 48 hours). Email marketing has come a long way since then.

Every savvy entrepreneur knows that to not have an email list is to leaving money on the table. We all want to build and maintain a list for our business so that the people who trust us with their email addresses will hopefully one day be our client. Now this may not be everyone’s reason for building an email list but if you are an entrepreneur, I am betting that this is your no 1 reason for having a list in the first place.

Ok, you have gathered a list of names and email addresses (ethically and legally, of course). What do you do next? How do you convince your subscribers that you have something of value that is worth paying for?

These 5 strategies below are easy to implement and will turn heads if you do them right… Continue Reading