Client attraction. Business growth. Pretty profits.
Blog challenges and blog contests – they’re the same thing right?
Yes but no.
Are you confused?
Now let me explain. Here is how I define blog challenges:
A blog challenge is an event that requires bloggers to complete a set activity or goal before the end. Blog challenges have a host and/or moderators that lead participants through the process and encourage community strengthening.
What does that actually mean?
First, blog challenges run for a finite period or at a regular interval. This might mean completing a set task every day for a week/fortnight/month or it could be a task completed on a predetermined day each week.
For example, during the London Olympic blogging challenge I set a specific task each day for the fortnight. Alternatively, Tina Gray’s My Week According To Instagram is published and linked to each Sunday.
The role of the host and/or moderators is to support every participant to reach the desired result including motivating and sharing expertise. In addition to increasing loyalty and support for their own brand, the host should encourage participants to get behind each other throughout the process.
By comparison blog contests tend to focus on short term incentive. The aim is usually to collect email addresses and social shares through entries, leading to increased blog subscriber numbers in turn.
Don’t think this is cheap or tacky.
A fun, fair blog contest is a fabulous opportunity to raise awareness of your blog and reward one of your supporters.
This challenge however is that although the blogger might be aiming to build long term relationships this generally doesn’t occur during the contest. You need to form and strengthen your community of readers after the contest ends.
Contest entrants will not be as committed to your vision than blog challenge participants. A percentage of entrants will simply be seeking a freebie rather than valuing your efforts. There’s also a risk that any prize will be won by someone who has no intention of returning rather than a loyal supporter.
Blog challenge or blog contest?
Both options have their place. The key is to identify your goals prior to choosing a format. If you are looking for a quick traffic boost with little time and effort required a blog contest is the way to go. Alternatively, community strengthening and group achievement is better pursued with a blog challenge.
Do you agree? Is this how you would differentiate? Please share your thoughts below!
Have you considered hosting a blog challenge but aren’t sure how to go about it? Let Marissa and I help you. Check out How To Host A Swingin’ Blog Challenge! Discount and bonus report offer ends 2nd January 2013.