Client attraction. Business growth. Pretty profits.
Everyone is saying organic reach on Facebook is dead. That you won’t be seen or heard without a Facebook group or Facebook Ads. Or that you have to pay to play.
But they’re are wrong.
So wrong in fact that my business buddy Marissa Roberts and I decided we needed to act. To bust this myth and make sure you reap the benefits of organic reach as well.
Needless to say we’d love you to join us for:
We will be covering:
✓ The top 2 types of posts Facebook is promoting the most, for FREE, right now
✓ The 3 reasons most people DON’T use this type of post and how they are missing out
✓ Exactly what to say to grow your list and make sales on Facebook right now
PLUS a LIVE Q & A Session where you can ask us anything about organic reach on Facebook!
Of course, once you’ve got your organic reach back up (plus a groups and ads strategy happening because we still love these too) you’ll want to move your audience to become clients.
You could start by avoiding the top five simple mistakes business owners make that stop them from getting clients on Facebook.
Read up and find out if you need to make some tweaks on Facebook:
Facebook Mistake One: You’re hard to contact
You’ve been recommended to a potential client. They’ve jumped on Facebook to check you out and are ready to make contact. Except they can’t find how to get in contact with you easily.
What should you do?
A. Connect your personal profile and business page (use these instructions get in done in less than 5mins).
B. Make sure you’ve added your contact details to your page’s About tab.
C. Add your contact details to your cover image just like Laser Effect has (unless you’re promoting something specific such as your opt in offer – if you are, focus on that only and don’t distract with contact details).
Facebook Mistake Two: It isn’t clear what you do
Sales rule 101a: A confused person doesn’t buy.
Sales rule 101b: A confused person won’t even hang around to work out what you do.
Consider that opportunity lost.
Of course, there is no point crying over spilled milk but let’s prevent further spillages, yes?
On your Facebook personal profile:
Complete the Intro section in the left column of your personal profile. You can write a short synopsis of your business as well as link directly to your business page.
Just be sure to check your privacy settings. For example, when going to grab the above example for you I couldn’t understand why the link to my business page wasn’t visible, given I’d definitely created it.
Turns out the privacy setting was ‘Friends’ not ‘Public.’
If you need to update your Work & Education privacy setting:
- Go to your About tab.
- Click on Work & Education.
- Hover over your business listing and you’ll see an icon of people.
- Click the icon and select Public.
On your Facebook business page:
A. Complete the About tab description areas.
If you’re not sure what to write start with this formula:
I / (name of business) helps / teach / serve (who you work with) to (what they want to do) so they can (mention key benefit).
The more narrow your target audience, offer and benefit, the more strongly your message will resonate.
B. Facebook recently introduced a Services tab to some page types.
If available, you will see Services listed in the left column of your page.
Take the opportunity to showcase (not hard sell) each of the services you offer and their corresponding benefits. If you have characters left over why not add a relevant testimonial.
Facebook Mistake Three: You’re posting the wrong content
Consistency is gold when is comes to business success providing what you are posting is:
- Enticing to your ideal client
- On brand
For example, is posting about Sunday brunch with your business besties relevant to your audience?
If your ideal clients are seeking to improve cycling performance…well you can probably guess the answer UNLESS it’s brunch after time trials at the velodrome (and you provide that context).
If you’ve been talking about the power of networking and collaborations in your business, such a post would absolutely be relevant. Plus, people love a peek behind the scenes.
Other the other hand, if you were to post about a craft project you’ve been working on or how to complete your tax return, you’d be posting the wrong content for these audiences.
Before you post anything online you should always make sure it’s on brand.
- Is it on message (what you and your business stand for)?
- Does it add value for your ideal clients (inform, entertain, educate)?
- Are the design elements consistent (brand colours, font)?
A great example of excellent content and consistent branding is Denise Duffield-Thomas’ Facebook business page.
Denise always focuses her posts on either:
- Money mindset and abundance
- Marketing / growing your business
- Behind the scenes
And you can guarantee any photos, images or videos while somehow feature Denise or her family (afterall they are the brand) or the turquoise brand colour.
Not only that, Denise addresses her followers as Lucky B’s so they feel part of her community.
Take inspiration from Denise and her incredibly successful Facebook page.
Narrow your content to 3-4 focuses and make sure you are always on brand.
Facebook Mistake Four: The image you present on Facebook and the ‘real you’ don’t match
You are awesome. You are everything your ideal clients have been searching for. Sure, always present your best self but don’t try to be someone you’re not. *lifewisdom*
A disconnect will occur at some point (it’s damn hard to maintain a facade) and the people you’ve worked so hard to attract won’t be your ideal clients.
In fact, they won’t even become clients because you won’t be the right fit.
For example, I’m a pretty casual kind of chick – you’ll usually find me in jeans, top and boots whether I’m working from home, with clients or presenting a workshop.
Teaching how to create offers that sell at Presence and Purpose in Newcastle.
I love to spend my time with business buddies, playing sport, reading or helping on the farm.
I don’t claim to be a tech genius (or even close). I didn’t study computers.
But you can guarantee I know exactly how to leverage the technology available to successfully market your business online.
That’s who I am.
The women I work with love that I’m really approachable. They love that I never judge a question as silly and certainly don’t use jargon in my answer. They love that I help them reach their goals all while having fun and not taking life too seriously.
Now if I was to present myself online as a Gucci wearing, Dom Perignon sipping, Melbourne Cup attending lady my potential clients would get a significant shock when they discovered the real me.
There’s nothing wrong with being the Gucci lady described above at all, all chicks rock.
It’s just not me. I would be plain miserable trying to be something I’m not and you’d see through it quick smart.
And let’s face it, life is much more enjoyable when you aren’t playing pretend.
So wherever you are presenting yourself and your business, offline or online including Facebook, be you.
Facebook Mistake Five: You’re sending people the wrong place
How can you send someone to the wrong place from Facebook?
Every time someone is confused as to what you want them to do next, you’ve sent them to the wrong place.
Let me explain.
Facebook likes to keep people on their platform and will reduce your organic reach if you’re linking elsewhere such as your website.
If you are going to encourage your followers to click away from Facebook you want to make sure you get a result.
The results you should be aiming for are:
- An opt in (the person subscribes to your list)
- A sale
Therefore, should you direct people to your home page?
They will most likely get distracted and leave without you gaining a subscriber or sale. The action you want them to take isn’t obvious.
Say you direct them to the landing page for your opt in instead. There is only two actions visitors can take: subscribe or click away. No confusion there and the likelihood of you getting a new subscriber is much higher.
Take the landing page for our webinar created with LeadPages. You know exactly the topic, the benefits and the action to take.
If you wanted to increase sales you could direct your visitors to your shop or sales page, however unless it’s a completely no brainer offer and/or you have already built a very strong relationship, the conversion rate (aka number of people who buy) will be very low.
You’d be better to send the visitor to a blog post that offers incredible value (the visitor will know to read it aka no confusion) and then have a call to action to buy.
See how end location counts?
Before you send anyone away from Facebook think about the result you want and how to best achieve it.
You now know what the simple mistakes stopping business owners from getting clients on Facebook are and you’ll have identified whether or not you’re making any or all of them.
It’s time to get into action.
Fix up anything that needs it then jump into Marissa’s and my webinar so that you’ll have a stream of ideal clients visiting your new and improved page.