Client attraction. Business growth. Pretty profits.
Guest blogging – why bother with this supposedly time and labour intensive list building tactic when you can buy subscribers with Facebook Ads?
All the ‘big guys’ in your industry are focusing on Facebook Ads, shouldn’t you be following the lead of the experts who have already achieved the business results you seek?
(Important interruption: just because certain people and businesses seem to be everywhere on social media doesn’t mean they are necessarily successful – they may not be converting, they may be only breaking even or worse, enduring losses to pay for their promotion tactics).
Guest blogging offers a lot of benefits Facebook Ads simply can’t so let’s look at them in detail.
Guest Blogging Increases Your Credibility
When choosing to subscribe to or invest with you, a person will want to establish your level of expertise and authority.
Your potential subscribers and buyers know that anyone can advertise on Facebook whereas to guest post you must first pitch and be accepted by the host. The need to be accepted provides social proof that you are considered an authority in your niche.
Don’t assume you must guest post for the top 5,000 ranked websites to gain the credibility boost. Sure, there can be benefits to that but posting for a relevant, smaller website with an engaged audience can work just as well.
Further, be sure to add an ‘As Seen On’ or ‘Featured At’ section to your website. It’s great to have the extra credibility as a result of guest blogging but if no one knows where you’ve been, wave goodbye to the benefits.
Guest Blogging Expands Your Network
Before pitching to guest post on a particular site it’s a smart move to create a connection with your potential host. Whether this is via commenting on their posts, social media or emailing to express genuine admiration for their work, your pitch is far more likely to be accepted if you’ve established a relationship.
The beauty of this is you’ll be expanding your network within your niche and complimentary fields at the same time. Same amount of work, double the benefits. Think about it…if you establish a great network you’ll have people willing to support you and your projects; you’ll have potential collaborators and a group of people promoting your content without request. Remember it’s all about working smart, not hard.
Guest Blogging Lets The Reader Try Before They Subscribe
You will have seen the tasting trays at supermarkets. A person stands behind a counter or walks around offering you the chance to try a new product. Or perhaps you’ve taken up a freebie session at a gym so you can experience the layout, the atmosphere and customer service before deciding whether or not to invest in a membership.
Guest blogging does the same for potential subscribers. Your guest posts enable the new audience to get a taste for your authority, expertise and voice before they commit to sharing their email address with you. By the time they finish reading your post, they are already forming a connection with you. New subscribers who are already experiencing know, like, trust are likely to stay on your list for an extended period, rather than simply grab your freebie and clear off.
Comparatively, new subscribers gained from Facebook won’t have been exposed to your brilliance before subscribing. At best they may watch a short video encouraging them to subscribe for your opt in incentive. Without that initial connection prior to subscribing, they are far more likely to opt in and out the same day.
Do I really need to tell you which subscribers are more valuable in the long term?
Guest blogging really does kick Facebook Ads butt – Click to Tweet
Guest Blogging Doesn’t Have Rising Costs
Facebook Ads work on an ‘auction’ basis meaning the more competition there is for a particular audience; the greater the cost will be to reach it. Given the community using Facebook Ads is continuing to explode, don’t expect your costs to decrease any time soon.
Now let’s compare that with guest blogging. It doesn’t matter how large an audience the website you’re targeting has, the cost remains the same. Nothing. Nada. Zip. Nil. Just think of Mind Body Green, Tiny Buddha, Copyblogger, Kissmetrics, Huffington Post. Completely free. What’s not to love?
Are Ready To Kick Guest Blogging Butt?
Get the 3-part Guest Blogging video series.
It’s completely free and just think; the better your guest blogging results, the less Facebook Ads you’ll be paying for.
And if you’re already guest blogging, why not share in the comment what this strategy has done for your business?