How To Get Confident With Facebook Live To Grow Your List And Sales

Are you desperately wanting to go Facebook Live to grow your list and sales but the whole concept genuinely terrifies you?

Perhaps you’ve been thinking about it for a year and a half and you don’t know why you’re still not doing it.

Today I want to share with you a recording from a Facebook Live I did in the Heart-Centred, Soul-Driven Entrepreneurs group that will help you cross the ‘don’t want to be seen on video in case I’m not good enough’ hurdle.

Note: You are ABSOLUTELY wonderful. You are enough!

If you want to get visible, if you want to grow your business, if you’re wanting to make more sales, but the whole thought of being seen by people on Facebook Live terrifies you, I’m going to share with you a strategy that helps my clients.

I’ve just got off a mini-session with an amazing lady who has so much value to offer us and one of her ‘things’ was she knows she wants to go live. She has things that she wants to talk about, but she’s not quite doing it.

It’s was same for me and the same for all my clients when we’re first starting out with Facebook Live.

It’s that whole, “What if I’m not good enough? What if I say something wrong? What if I forget what I’m going to say?”

It’s all about what happens when people see us giving information, giving our expertise, and the possibility of people judging us.

Here’s what I would say to you if you’re terrified of the idea of going live.

1. Practise Facebook Live In Private

Did you know that you can actually go live and do the whole process from start to publish without anybody ever seeing it?

On our personal profiles when we go to do a post it says up the top, “Public, only friends or only me?”

If you change your status to only me, you’ll be the only person who ever knows that you did a Facebook Live so you can practise over and over again using “only me” in your personal profile.

That way you can get more confident and get used to being in front of the camera and presenting your message without having to worry about other people seeing you.

This is the first step I would say to you. Jump on the ‘only me.’ Just have a practise without having people watch you.

2. Facebook Live In A Safe Space

When you’re feeling a little bit more comfortable, you’ve got used to being in front of the camera a bit more, it’s time to take the next baby step.

Now in this case, I want you to think about what’s a really ‘safe’ place for you to go live? Where can you go live where you know people will be really supportive and really encouraging of you?

That said, if the whole idea of delivering your message and getting your message right is still a little bit scary for you, why not take a step back, go live and ask a question?

That way, it’s not about you getting it right. It’s not about you delivering the ‘right’ message. It’s asking a question and getting help.

You could ask a question about what your ideal clients are struggling with. What’s stopping them from achieving their goals?

You’ll actually be doing some market research without having to present and get your message right.

It’s a really great way to step up from practising as ‘only me,’ only me being able to see, to then asking a question where you feel safe before you start to ask for sales or having call to action where you’re looking to grow your list or to ask a sale.

3. Share Your Opinion On Facebook Live

After you’ve done the asking a question in a group, perhaps it’s you sharing the answers that you got from the group to your question and give a tip in relation to that.

Still, you’re not asking for subscribers, you’re not asking for a sale, but you’re going from asking a question and getting people to answer you to you delivering some value without having the pressure of having a call to action.

4. Grow Your List Or Make An Offer With Facebook Live

From there, you’ll step into having a call to action to subscribe to your list in return for a great freebie or you might present an offer.

Probably the biggest thing to keep in mind as you’re stepping through this process is when we go live on Facebook, people know we’re live. We don’t get to practice our message so they’re not expecting perfect.

My advice to you is have a go in private on the personal profile, ‘only me.’ Then have a go in a ‘safe’ place and step your way through making offers. 

Can’t think of something to say on Facebook Live?

All good. I’ve got you covered. Grab a copy of my new resource:

15 Simple Facebook Live Topics To Boost List Growth And Sales