Client attraction. Business growth. Pretty profits.
It seems I’ve created a bit of a commotion on Twitter.
Is it good or bad?
That’s simply a matter of opinion and everyone is absolutely entitled to an opinion but that’s not the focus of this post.
To give you a bit of background earlier this week I created a little gift for anyone attending Problogger’s PBEvent on the Gold Coast later this year.
Having attended four major blogging / online marketing conferences in the past two years I’ve learned that they are fantastic for gaining new ideas and connections that we often write copious notes about.
Here’s the issue…
How often have you attended a conference, departed super enthused and arrived home to not read your notes ever again or worse still, you make the effort to review only to realise you can’t read what you’ve written?
Those crazily scrawled notes as you attempted to catch every idea, concept and opportunity.
Do you know what I mean?
To help attendees avoid that same fate I created a template to write down the key learnings and actions to take following the session. The aim being the template would only take two minutes to complete so it was super helpful rather than something else you ‘should’ do.
With Problogger’s permission I shared it in the event page on Facebook. I also shared it within a couple of other Facebook groups. The feedback was really positive and people started clicking the link to access the template.
In terms of Twitter I began by direct messaging 18 people following me that I knew were attending Problogger. I also tweeted 17 people that I couldn’t direct message but knew were attending #PBEvent.
The results to date from private and individual tweets are as follows:
- 3 people have favourite the tweet
- 3 people tweeted the message (not retweets)
- 1 person asked to share with their audience
- 1 retweet
- 1 inclusion in a paper.li edition
- 10 tweets in reply thanking me for the tweet and/or the template
- 1 negative reply from a person I tweeted
- 2 negative replies from people I didn’t tweet
- 20 people opting in to receive the template
So what lessons did these results teach me?
You won’t please everyone. It was never my intention to upset anyone but I did receive a small amount of negative feedback.
The feedback I received on Facebook was very positive but less frequent in comparison to Twitter. The reason for this could be that the tweets were focused on individuals and rather than groups. The direct messages on Twitter were also personalised as I’m good friends with many of those contacted.
Creating a free offer that is relevant to the audience definitely increases engagement. Of the 35 people I contacted 20 have chosen to accept the offer. That’s a conversion rate of approximately 57%. Perhaps even Problogger himself would be pleased with such a conversion percentage…?
Can you share a similar experience? Have you ever received mixed feedback? How did you respond to it? Did you change your message or stop sharing on social media as a result?