Client attraction. Business growth. Pretty profits.
Have you read advice not to write list posts?
That list posts have little value?
List posts lack the oomph readers seek?
Do you agree with these sentiments?
Well, all of the above suggestions are wrong and here is why…
Recently I wrote a blog post with 29 tips to revamp your blog as a way to celebrate my 29th birthday. It quite honestly surprised me with the response it got. It’s now the most commented on post I’ve written.
My second most popular post is also a list post. 9 Ridiculous Reasons Your Guest Post Submission Failed (And 3 That Weren’t Your Fault) received 46 comments, 26 tweets and 7 likes.
Also, take the example of Corbett Barr from Think Traffic. Corbett launched his site with the post ’17 Traffic Building Tips From Some Of The World’s Most Popular Bloggers.’
110 comments, 96 tweets, 60 likes, 13 +1s. Not too shabby for a first post in my world (and probably your world too!)
Or try Marc and Angel Chernoff’s ’30 Things To Stop Doing To Yourself’ on for size.
A mere 407 comments, 608k likes (yep K stands for 1,000s), 25.3k tweets, 5.9K +1s and 3.9k shares on LinkedIn. Frankly, until I saw this post these were figures I would never have even dreamed of.
What is it about list posts that works so well?
List Posts Are Easy To Read
If you are writing for clients you can assume they are extremely busy. In fact, regardless of who you are writing for you can assume they have 43 different things competing for their attention at this very moment.
You want your post to be the easy ‘go to’ option.
List posts ensure your content is easily scannable meaning readers can pick out the important parts fast. Perfect for super busy potential clients!
List Posts Can Be Actionable
You can write list posts so it’s simple for readers to pick and choose the tips they want to implement immediately. Readers love quick wins!
List Posts Are Easy To Write
Do you struggle to write posts at times? Get a little lost while flicking between Facebook, Twitter, Pinterest, the footy scores, yelling at the kids to stop biting each other, and generally trying to stay sane?
My gorgeous girlfriend Marissa Roberts from Beautifully Organised is a business owners, full time employee, wife, mum of two and blogger. How much spare time do you think Marissa has?
Marissa always follows the list post format when blogging. One blog topic then four key points or tips around it. It ensures Marissa is super-efficient when writing and her readers love her posts because they are also business-owning mums with no time on their hands.
Lists posts help you brainstorm your outline and write the draft at the same time. Yes, you should use your key ideas as headings in your list.
Two birds with one stone right there. Love it.
List Posts Are Focused
List post headlines promise specific information so if the niche matches the reader’s needs; the reader is highly likely to click through.
Imagine you are new to blogging and want to grow your traffic via guest posting. Would this heading capture your attention?
I’d hope so. Otherwise, please leave suggestions in the comments…
List Posts Can Be Ironic
Ok, so technically most posts aren’t ironic…
But what I do find ironic is that most of the people who writing that list posts are lame usually use a list post to convey their reasons.
Does that mean they are trying to write a lame post about being lame?
That idea I find highly amusing.
Do You Value List Posts?
Can you see value is publishing list posts? Are your list posts popular compared with other post formats?
If you’ve written a list post I’d love you to share the link in the comments!