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Your List Building And Lead Generation Questions Answered

Caylie Headshot RoundGrowing your subscriber list and lead generation efforts is a fabulous way to build your business success on a budget. To help you make a successful start, here are answers to the most common list building and lead generation questions.

What is an opt in incentive?

An opt in incentive is something your ideal audience values that you give in return for them subscribing to your email list. You can then contact your subscribers in the future.

If you need some opt in incentive ideas check out 8 Strategies To Build Your Subscriber List.

How are lead generation and list building different?

List building is about getting people to give you permission to contact them. By comparison, lead generation is moving people from subscribers to clients.

That’s why getting both list building and lead generation right is so important. Sure, the money is in the list but if you don’t release it from the list it holds no value to you.

To get your list building and lead generation focused with explosive results for you, you need the Business Building Lead Generation Planner and Tracker.

What is a conversion rate and why is it important?

A conversion rate is the percentage of visitors to a landing page who then take the action you desire i.e. subscribe to your list or invest in your product.

It’s important to calculate your conversion rate as it gives you a benchmark for comparison. For example, you may have two landing pages for the same opt in incentive but with different calls to action. By calculating the conversion rate for each landing page you can compare which version offers the better result.

How do you calculate your conversion rate?

So glad you asked. Read my post Kick Poor Conversion Rates To The Curb.

How can I improve my conversion rate?

There are three key factors to improving your conversion rate. To learn what they are listen to my free conversion rate audio recording.

How important is it to be organised with your lead generation?

Being organised with your list building and lead generation is the difference between succeeding and failing in business.

Remember, no leads = no business.

Creating a plan allows you to make the most of opportunities that arise.

For example, if you’re planning to launch a new product and you’re organised with your list building and lead generation, you will know to create a ‘register your interest page’ then focus your newsletter content to help move subscribers towards buying from you.

The Lead Generation Planner and Tracker ensures you know exactly where your next customers are coming from, how you’re going to attract them and measures your progress so you’ll always know if you are on the right path (or not).

Should you automate your list?

Automating your list is an amazing way of delivering awesome value to your subscribers. By setting up autoresponders you can do the work once, then have it your message delivered to each new subscriber without you having to be present. What a brilliant way to leverage your time!

Personally, I use Aweber for my email marketing. It extremely reliable, offers autoresponders for no extra cost and provides useful statistics to enable you to refine your email marketing strategy.

Why do need to be considered an authority in your field before people will invest in your products and services?

Respect for your authority on a subject enables people to feel confident when giving you their email address or buying from you.

Authority removes fear and barriers that would otherwise prevent leads making contact. It assures them that you are the right person to assist them in achieving their goals.

You can read more about the relationship between lead generation and authority in How To Build Authority And Accelerate Your Lead Generation Success.

What should I do if I need more help with list building and lead generation?

Start by accessing the free 3 Ways to Explode Your Conversion Rate audio recording. You’ll find more options for assistance from there.