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The Lollipop & Icecream Approach To List Building

List building tactics to implement

Do you remember as a child going to the local corner store? Pocket money in hand ready to choose your favourite lollipop. Or perhaps try your luck on a new flavour?

I sure do.

It reminds me of the song ‘Sunshine and Lollipops’ sung by Lesley Gore.

Sunshine, lollipops and rainbows,

Everything that’s wonderful is what I feel when we’re together.

Have I got you wanting for a lollipop RIGHT NOW?

Well, that’s how building your subscriber list should be. It should be fun, easy and worth singing about. Continue Reading