Client attraction. Business growth. Pretty profits.
You’re building a list. You’ve created your opt in and people are subscribing. Perhaps not as fast as you’d like but for now you’ll take the win. You can tick that off the ‘to do’ list. Thank goodness for that. One less thing to do.
Or it is?
So you’re collecting subscribers. Theoretically that’s wonderful.
You started out with a specific end goal in mind.
You did right?
The overwhelming majority of business owners and entrepreneurs will say their end goal is to sell. Sell their services, sell info products or sell their wares.
Or they haven’t worked out their goal. They’ve just started growing a list for ‘one day’.
The Problem With Generic List Building
The problem with creating an opt in incentive and subscriber list without an end goal in mind or with vague direction, is that while you will grow a subscriber list in some respect, you can’t predict future results with any confidence. Continue Reading