Client attraction. Business growth. Pretty profits.
Do you ever wonder who you are really talking to online? Do you question if the person is truly the same offline?
The social media world tends to go through stages of what is the next big thing. First it was MySpace then Facebook, now it seems to be Pinterest. Blogging seem to follow a similar evolution. In recent times video posts have been all the rage.
Video should solve the world’s problems if you are to believe all the hype.
Post your video on YouTube and you will receive masses of traffic to your blog. After all, YouTube is the second biggest search engine that currently exists.
And the truth of the matter is, done the right way, video posts WILL significantly increase your traffic. There is nothing wrong with bringing your target audience to your blog.
But are you forgetting the most basic but possibly most important aspect of video blogging?
Video blogging can make you “real” when face to face contact isn’t possible.
One of my gorgeous readers commented on my first video post saying:
Just so you know Kim I’d love to hang out too!
Using video builds a stronger connection to your readers and/or clients. They get to hear your voice, notice your mannerisms and possibly witness your idiosyncrasies.
The beauty of all this?
A stronger connection builds trust and loyalty.
Following on from this, have you heard the saying “It costs five times as much to attract a new customer than it does to retain an existing client”? The same goes in blogging. It is much easier to retain a reader than attract a new one.
Yes, you will probably see some new readers join the conversation. That’s a great indirect benefit and not to be underestimated.
Continually bringing in and promptly losing new readers is hardly a sustainable strategy though. You’ll burn out very quickly.
What to do then?
Reward your readers by allowing them to met the real you. Crazy bits and all. They’ll love you for it.
Do you video post? Leave a link in the comments so I can meet the real you too!