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Backlinks: What Are They And How To Identify Them

Backlinks On The Internet Are Like A Sugar Chain

Have you ever taken notice of two blogs in a niche that started around the same time?

Did one of the blogs zoom past the other?

There are a million and one factors that impact on a blog’s trajectory. The quality of the content, use of keywords, paid advertising, design, I could go on and on.

Today, backlinks are the focus.

What Are Backlinks?

Backlinks are links coming from another website that direct traffic to your pages. They are also known as incoming links.

These connections between your and other sites affect your search engine optimisation and as a result, search engine ranking. The more quality backlinks you have, the more favourably the search engines will view your website. Of course, the opposite also applies. If you buy backlinks or get links from less than reputable websites your ranking will drop.

So what can you do if your blog is the one left behind?

How To Search For And Identify Backlinks

How To Identify Backlinks

One option is to identify where the faster growing blog is receiving links from. This allows you to identify the types of sites that are assisting your fellow blogger and that you may want to seek backlinks from.

1. To identify the links head to

2. In Google’s search box type ‘Link:the name of the website’ and hit enter. For example, ‘’ Notice there isn’t a space between the colon and the web address.

3. The results will contain a selection of websites backlinking to the site you’ve searched.

Give it a go in a new tab now. I’ll wait for you.

How’d you go? Were the results what you expected? Did any surprise you?

Make a list of the resulting sites that would be relevant and helpful for your blog.

The next step is to start receiving backlinks from the websites you’ve identified. There are plenty of ways to achieve this without going down the ‘begging for backlinks’ path.

Come back tomorrow and I will share six strategies to building backlinks.

Have you done this exercise? What did you learn?


Pic Source: Oskay

28 Responses to Backlinks: What Are They And How To Identify Them

    • Hi Nicky,
      Thanks for stopping by! I hope the next post lives up to expectations.
      Best wishes for UBC!

    • Hi Dyrene,
      Thanks for your comment. I look forward to reading your UBC posts!

    • Hi Chazz,
      Thanks for sharing my post on your blog. There are so many things we all need to do but don’t always have the time. At least this trick doesn’t take long.

    • Thanks Jennifer.
      I must admit I struggled with the word competitor as I like to focus on us all growing together. That said, there is no harm in learning from the actions of others.
      Best wishes for UBC!

  1. Very helpful. Building things online takes a while, but it’s worth it. I prefer the organic method, not buying my links. I like to build relationships and comment on blogs. Thanks for sharing.

    • Hi Lisa Marie,
      I’m a big fan of building genuine connections as well. How could I possibly be doing the right thing by my readers and potential clients if I did anything else?
      Thanks for sharing your thoughts!

    • Hi Dianne,
      Thanks for popping by again! I hope you like the logo design I ended up choosing :o)
      Oooh, the pressure is mounting for this next post…a little nervous now.

    • Hi Shawn,
      So glad to see you joining UBC again! Can’t wait to read what you have to share. Our relationship with our loved one is the most special and important privilege we can embrace.
      Best wishes,

    • G’day Valerie!
      Have you compared backlinks within your niche previously? Did you act on anything you saw?
      Thanks for tweet this post as well.
      Best wishes,

    • Hey Michele,
      How are you? I hope you find tomorrow’s post helpful.
      I loved the Einstein post and your analogy of persistence “I’m going to get out of the car and push the roadblock to the side.” You go girl!

    • Hi Rachel,
      Thanks for reading. Is this your first round of UBC?
      I hope tomorrow’s post lives up to expectations.
      Best wishes, Caylie

    • Hey Pamm,
      Glad to have you here. Thanks for reading.
      I’m pleased that you link within your blog. That is another important aspect of SEO. Now let’s get you some incoming links from other sites.

    • Hi Helen,
      Great to see you on board with UBC again. Now tell me – which strategy are you going to focus on first?
      Don’t be sad, take action :o) I know you can build those backlinks!
      Cheers, Caylie

  2. Hi Caylie,
    Thans for sharing !
    Back links are very important and we do need to pay attention on how to do it to increase visibility , PR and Alexa.
    Thanks for sharing looking forward to learn more from you!

    • Hi Patricia,
      Thanks for reading and leaving a comment. I appreciate your support.
      Be sure to come back – I have a big announcement to make shortly.
      Cheers, Caylie

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