Client attraction. Business growth. Pretty profits.
Stuck for blog post ideas? Struggling to write a headline that gets a click? Wish you had more search traffic?
I have the answer: keyword research.
There is debate in the blogging community about whether you should write for the search engines or you should write for the reader. Some say you should load up your content with keywords and others say you should ignore keywords completely. I say there is a compromise.
Always write for the reader, but throw in a few of the right keywords (especially in your headline and the first 50 words of your post). Note that I emphasized right in the previous sentence. Not all keywords are created equal. Continue Reading